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Construction · UK

L Lynch Plant Hire

A series of social videos and photography showcasing the RodRadar GPR bucket, the ground-penetrating excavator attachment L Lynch hold exclusive UK hire rights to.

PhotographyVideoAerial
L Lynch social reel 1
L Lynch social reel 2
The results

Outcomes

5
Videos
42
Photos
2
Excavators

What we did

Apex Motion brought us in to create content around L Lynch Plant Hire's newest piece of kit, the RodRadar GPR bucket, a ground-penetrating radar attachment that lets an excavator detect buried utilities as it digs. L Lynch hold the exclusive hire rights to it in the UK, so this was about showing the industry something genuinely new.

We produced a series of social media videos and photography out on site with the excavators, capturing the bucket in action, the detail of the technology and the scale of the machines, from ground level and from the air.

The result is a content set built for social, designed to put the new kit front and centre and position L Lynch at the front of the field.

ClientApex Motion
ServicesPhoto · Video · Aerial
Deliverables5 videos, 42 photos
Year2025
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Apex Motion · UK
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